The Boobie Beanie— invented by doula, Sara Hanson, has caught on and gone viral on the mommynet.  Sarah can’t keep up with demand. Over  the past year she has knitted  and sold 800 all by herself and  demand just does not stop…..her website is totally overwhelmed with orders.

Sara, who used to be a nanny, made the first boobie beanie for a mom she was nannying for. It was in response to a cartoon she saw about public breastfeeding and I’m sure she never dreamed it would take off like it has.

I’m not surprised that the product has gone viral— because not only is the hat practical and cute, it makes a very important political statement about women and their breasts. 

Boobs are more than just a male playground after all, and discreetly  breast feeding a young baby in a public place is quite acceptable in most parts of the world.  I will never understand why here in the USA, women are forbidden to breastfeed in parks or playgrounds or public places in general. It makes no sense.

The Boobie Beanie points out the silliness of American squeamishness  in a  dignified yet humorous way and it is not just new mothers who love it.   It has become a popular shower gift and, at least one group of breast cancer survivors doing a 5K run wore adult size boobie beanies for the event.  I’m sure that publicity will bring more of this sort of thing. 

If you want to know more about the boobie beanie or want to order one, go to Sara’s website  If you want to know more about Sarah, check out her Facebook Page